Case Study: Medical Users Software Exchange (MUSE) achieves $17K+ sponsorship revenue and high attendee engagement with Higher Logic

MUSE International Earned Sponsorship Revenue With Virtual Event Communities

MUSE International, a community of MEDITECH users, needed to replace its canceled 2020 annual conference with a way to keep members engaged, connected, and learning. Working with The Center for Association Growth and using Higher Logic products (Community, Event Engagement, Communications), they shifted to smaller, focused virtual events targeting specific tracks and member segments.

They built customized microsites and “Virtual Homes” on Higher Logic with personalized registration, centralized session recordings, gamification, and sponsor pages, plus activity tracking for personalized messaging. The events drove strong engagement—500+ registrants, $17K+ in sponsorship revenue from one event, and a high NPS of 85—while giving sponsors co-branded pages, registrant contacts, and detailed engagement reports.

Medical Users Software Exchange

Brett Wangman

President