Case Study: Metal Treating Institute achieves digital transformation and 50% fewer transactional member requests with Higher Logic

MTI Harnessed Online Community to Digitally Transform

The Metal Treating Institute (MTI) is a trade association serving 370 heat‑treating companies across 40 U.S. states and Canada. Facing staff shortages, no AMS, and declining revenue, MTI needed to dramatically update its value proposition to reverse membership and financial trends.

MTI adopted a Higher Logic online community (alongside an LMS and benchmarking database) as the centerpiece of its digital transformation, empowering members to self‑serve and collaborate. The community cut transactional requests by 50%, helped drive 2,600% revenue growth over 13 years and a 97% member retention rate, reduced overhead, and became a core member benefit.

Metal Treating Institute

Tom Morrison

Chief Executive Officer