Case Study: Veterinary Hospital Managers Association achieves a 5% increase in renewals and $18,000 revenue gain with Higher Logic Marketing Automation

Integrated, Automated Membership Renewal Campaign Increases Revenue by $18,000

The Veterinary Hospital Managers Association (VHMA), which serves over 2,700 veterinary management professionals, struggled with a low-cost email provider that didn’t integrate with their AMS (YourMembership). That disconnect caused data quality problems and a time-consuming, month-to-month approach to membership renewals.

VHMA implemented Higher Logic’s Marketing Automation integrated with their AMS to run automated, targeted renewal campaigns with real-time data sync. The change cut staff time on renewals by 50%, increased sent communications by 23%, and produced a 5% year‑over‑year lift in renewals — generating an additional $18,000 in membership revenue.

Veterinary Hospital Managers Association

Christine Shupe

Executive Director