Case Study: Imperva boosts customer engagement with Higher Logic

Imperva Uses Community To Catalyze Customer Engagement

Imperva, a cybersecurity software and services company, sought to improve customer retention, enable upsells, and deflect support cases. The company partnered with vendor Higher Logic, using its Community platform and Strategic Services, to launch a customer community as a key engagement tool.

Higher Logic enabled Imperva's lean team to automate a program of live webinars, which were then repurposed into various content formats to fuel ongoing engagement. This strategy significantly increased high-value customer interactions. In just six months, total logins increased by 40% and unique user logins rose by 25%, leading directly to renewals and upsells from the engaged community.

Imperva

Chris Detzel

Global Community Manager