Case Study: Illinois Association of School Business Officials achieves $20,000 in extra event revenue and 300% higher email open rates with Higher Logic

Illinois Association of School Business Officials Increases Event Revenue by $20,000

The Illinois Association of School Business Officials (IASBO), which provides professional development and services for school business managers, struggled with low event email engagement — open rates around 10% — plus no data to explain performance and time‑consuming manual list processes that hampered marketing efforts.

By integrating Higher Logic’s Marketing Automation with their netFORUM Pro AMS, IASBO created targeted, personalized automated campaigns and drastically reduced manual work. Open rates tripled to about 40%, event attendance rose 45%, and revenue grew 35% — an additional roughly $20,000.

Illinois Association of School Business Officials

Tammy Currey

Senior Graphic Designer