Case Study: American Society of Civil Engineers achieves a rapid pivot to digital‑first events and major engagement growth with Higher Logic Community

How The American Society Of Civil Engineers Pivoted To Digital-First Events

The American Society of Civil Engineers (ASCE), a professional association representing civil engineers across 600+ committees, lost its in‑person events to COVID‑19 and needed a fast way to maintain member connection. Tirza Austin, Manager of Online Communities, pivoted to strengthen online engagement using their member data and community platform.

Partnering with Higher Logic, ASCE launched tailored, authentic digital programming—AMA career workshops, weekly virtual roundtables, a COVID‑19 resource page—plus event registration, automated email campaigns, and feedback collection. The results were strong: weekly roundtables saw 869 unique registrations (1,235 total) and 3.4K+ recording views; April–July community activity rose 57% (64K+ users) and sessions increased 47% (88K+), and workshops generated outcomes like 55 resume submissions.

American Society of Civil Engineers

Tirza Austin

Online Community Manager