Case Study: ASQ achieves stronger member trust and engagement with Higher Logic Thrive

How the American Society for Quality Used Higher Logic’s Capabilities and Expertise to Successfully Relaunch Their Community

ASQ, the American Society for Quality, needed to relaunch its member community in a way that rebuilt trust, encouraged participation, and made it easier for members to find relevant content and complete their profiles. Using Higher Logic Thrive, ASQ planned the community with member input, but needed a stronger approach to drive engagement and improve visibility into member behavior.

Higher Logic helped ASQ launch and sustain the new community with member champions, launch communications, orientation resources, automation rules, and reporting tools. As a result, ASQ improved staff efficiency, increased participation, and boosted profile completion through targeted challenges; the community also achieved measurable engagement gains including a 40.61% digest open rate and increased monthly community logins and discussions.

ASQ

Monica Rynders

Component Relations Specialist