Case Study: King doubles community engagement with Higher Logic

How King Doubled Its Community Engagement

King wanted a community platform that matched its brand personality, supported a player-first experience, and made it easier to engage members and improve peer-to-peer support. After evaluating options, King chose Higher Logic Vanilla from Higher Logic because of its creative fit and knowledgeable team.

Higher Logic implemented Higher Logic Vanilla and managed a smooth migration with clear project planning and regular communication. The new community quickly increased engagement—more posting, more page views, and more activity from new users—while the relaunch of the superuser program and gamification features helped reflect King’s brand. King also saw a decrease in support ticket volume thanks to stronger community-driven support.

King

Graham Henderson

Associate Director Player Community