Case Study: NAADAC (Association for Addiction Professionals) achieves 38% membership growth with Higher Logic Marketing Automation

How Integrated Marketing Automation Helped NAADAC Increase Membership by 38%

The Association for Addiction Professionals (NAADAC), which represents more than 100,000 addiction counselors and related professionals, realized it wasn’t reaching a large portion of its potential audience and lacked the tools and data to improve email reach and ROI. Their goal was to modernize communications to expand their list and engage both members and nonmembers more effectively.

NAADAC redesigned its website, upgraded its database and integrated Higher Logic’s marketing automation to deliver targeted, responsive and personalized emails—cutting email creation time in half and using analytics to optimize for mobile. In 11 months the audience grew 72% and membership increased 38%, leading to greater brand awareness, new grants, partnerships and funding opportunities.

NAADAC Association for Addiction Professionals

Misti Storie

Director of Training and Professional Development