Case Study: ChurnZero achieves a Community as a CX Hub with Higher Logic

How ChurnZero Integrates Community and Customer Data to Improve the Customer Experience

ChurnZero needed to reengage its online community, which had suffered from low engagement and wasn’t fully aligned with its customer experience goals. Working with Higher Logic and its Higher Logic Vanilla community platform, the team set out to create a more useful customer hub that better supported ChurnZero’s products and the customer success audience.

Higher Logic helped ChurnZero redesign the community to put discussions front and center, simplify the user experience, and boost engagement with email digests and stronger calls to action. Using Higher Logic Vanilla’s drag-and-drop widgets and integration with ChurnZero, the company connected community activity to customer data, enabled alerts for account owners, and proved value to internal teams across support, product, marketing, and customer success.

ChurnZero

Maureen Rice

Customer Marketing Manager