Case Study: American Society of Consultant Pharmacists achieves streamlined membership renewals and increased engagement with Higher Logic

How ASCP Improved The Renewal Process With Automated Email Campaigns

The American Society of Consultant Pharmacists (ASCP) is an international non-profit membership association for pharmacists and healthcare professionals serving older adults. Facing a manual, labor-intensive renewal process tied to a 90-day grace period, ASCP was losing revenue and spending excessive staff time chasing renewals and managing inconsistent, untargeted communications.

Using Higher Logic’s Communications tools, ASCP built a segmented, value-driven nurture program of 10 automated emails (active vs. inactive members) to re-engage members before renewal. The automation shortened the grace period from 90 to 15 days, curbed procrastination, streamlined staff effort and cash flow, and delivered personalized messaging with an average 46% open rate.

American Society of Consultant Pharmacists

Christine Pilite

Senior Director of Communications