Case Study: American Mensa achieves $21K in sales and retains 500 members with Higher Logic

How American Mensa Uses Automated Email Campaigns To Strengthen Revenue & Retention

American Mensa is a global membership organization of 140,000 people (50,000 in the U.S.) that needed a more personalized, scalable way to engage members and drive retention and growth. With member data in netFORUM Enterprise, the team sought to strengthen 1:1 relationships through targeted email outreach.

Using Higher Logic’s Communications and Community tools, American Mensa launched automated onboarding and drip campaigns — including a simple automated birthday email — sending about 250K emails per month. The birthday campaign alone re-engaged long-dormant members, retained 500 members, generated $21K+ in sales, and continues to run automatically as one of their best-performing programs.

American Mensa

Scott Snider

Associate Marketing Director