Case Study: Association of Corporate Counsel achieves higher engagement and traffic with Higher Logic

How ACC Grew Engagement with Higher Logic Thrive

The Association of Corporate Counsel (ACC) wanted to revitalize its 15-year-old community and give members more value, as engagement and usability needed improvement. ACC turned to Higher Logic Thrive to create a better user experience and support stronger member participation across the community.

Higher Logic implemented a redesigned platform with new capabilities and a refreshed look and feel, supported by launch promotion through email, web content, social media, and cross-promotion. The results were strong: logins rose 25% in launch month, unique logins increased 7% for the quarter, thread replies reached their highest level in 15 years, and the jobs board saw a 25% increase in page views, 14% more job searches, and 29% more logins.

Association of Corporate Counsel

Kerri L. McGovern

Senior Director of Membership