Case Study: Transportation Intermediaries Association (TIA) achieves 32% education revenue growth with Higher Logic Marketing Automation

How a Targeted Marketing Plan Increased One Association’s Education Revenue by 32%

The Transportation Intermediaries Association (TIA) is North America’s leading trade group for third‑party logistics professionals. TIA struggled with a generic, “big picture” Friday newsletter that bundled all courses under vague subject lines, burying offers and producing low open and engagement rates.

Using Higher Logic’s Marketing Automation, TIA shifted to segmented, standalone course emails with A/B‑tested subject lines and optimized send times. That targeted approach lifted open rates by 54%, increased registrations for one course by 49%, and drove roughly $57,000 in additional revenue—a 32% boost in education revenue—with similar gains seen across other programs.

Transportation Intermediaries Association

Matt Hirniak

Communications Manager