Case Study: Film Festival Alliance improves member engagement with Higher Logic

FFA Streamlined Their Tech Stack and Improved Member Engagement

Film Festival Alliance (FFA) was rebranding after 10 years with the same look and wanted to add more value for members through a better digital experience. Before working with Higher Logic, FFA relied on a patchwork of tools including Mailchimp, WordPress, and Google Docs, which made member communication time-consuming and limited engagement.

Higher Logic implemented the Higher Logic Thrive Platform to create an integrated website and community for FFA, helping them manage conversations, resources, and member interactions in one place. The new setup improved segmentation and personalization, streamlined their tech stack, and led to a more interactive member experience with stronger engagement.

Film Festival Alliance

Gray Rodriguez

Director of Communications