Case Study: Future Business Leaders of America–Phi Beta Lambda (FBLA-PBL) boosts adviser engagement and scales support with Higher Logic

FBLA-PBL Modernizes Leadership Engagement Strategy With Higher Logic

The Future Business Leaders of America–Phi Beta Lambda (FBLA-PBL) is the world’s largest career student business organization, serving over 230,000 members and managing its data in Impexium. FBLA-PBL found adviser interactions had become transactional and time-consuming—educators struggled to find resources, repeatedly emailed staff with the same questions, and experienced a poor user experience that limited meaningful engagement.

To address this, FBLA-PBL implemented the Higher Logic Engagement Platform (Community, Communications, and Strategic Services), launching an online community and automated email campaigns just before the pandemic. The platform now hosts a 9,000-member adviser community, generated 4,000+ discussion views and library downloads in the first quarter, reduced staff workload by enabling peer problem-solving, replaced MailChimp with richer communications data, and improved overall engagement and competitive differentiation.

Future Business Leaders Association-Phi Beta Lambda

Alexander T. Graham

Executive President/Chief Executive Officer