Case Study: American Society of Association Executives achieves 30% increase in discussion activity and improved member engagement with Higher Logic

Engage Your Membership with Social Technology

The American Society of Association Executives (ASAE) is a Washington, D.C.–based membership organization of more than 21,000 association professionals supported by 140+ staff. As the association grew, its old network of listservs no longer met members’ needs for private, organized collaboration, discovery and streamlined volunteer coordination.

ASAE launched "Collaborate," powered by Higher Logic and integrated with its Aptify AMS, after a beta pilot and coordinated member communications. The platform delivered richer, private networking and a Volunteer Town Square, driving a 30% increase in discussion activity and making engaged members 23% more likely to recommend ASAE, while streamlining volunteer management and member interaction.

American Society of Association Executives

Reggie Henry

Chief Information & Engagement Officer