Case Study: American Association of Nurse Assessment Coordination achieves 300% member engagement growth with Higher Logic

Engage Your Membership with Social Technology

The American Association of Nurse Assessment Coordination (AANAC) is a nonprofit professional membership organization serving long‑term care clinicians (about 14,500 members). Facing low retention (65–70%) and weak online engagement—only ~600 members used an outdated LISTSERV, there was no membership directory, and members struggled to share resources—AANAC needed a modern, easy‑to‑use community to boost participation and member value.

AANAC implemented Higher Logic’s cloud community platform, integrated with its Protech AMS, and launched AANAConnect in a 10‑week rollout. Engagement jumped roughly 300%, with 95% of members now accessing the community; early metrics showed over 100,000 page views and 14,536 posts in the first month, faster peer support and resource sharing, and measurable gains in member participation and perceived value.

American Association of Nurse Assessment Coordination

Shannon Johnson

Membership Marketing Manager