Case Study: The American Society of Health‑System Pharmacists achieves rapid member engagement and improved networking with Higher Logic

Encourage Networking with Social Technology

The American Society of Health‑System Pharmacists (ASHP) is a national association representing over 40,000 hospital and health‑system pharmacists. With members spread across the country and many students/young professionals in transition, ASHP needed a way to enable networking and engagement regardless of location, improve member retention, capture accurate demographic data, and stay relevant to younger members who move frequently.

ASHP launched ASHP Connect on Higher Logic’s community platform, integrated with its Personify AMS, to provide discussion boards, blogs, document sharing and smaller peer communities. The site exceeded expectations—9,000 active users within six months (versus a 5,000 first‑year goal) and nearly 12,000 active users since—boosting networking, member engagement, professional development participation, and the organization’s brand, with plans to extend the platform to conference microsites.

American Society of Health System Pharmacists

Aileen Holland

Marketing Manager, Membership