Case Study: Educational Theatre Association achieves major SEO growth with Higher Logic

Educational Theatre Association’s Online Community Boosts SEO

The Educational Theatre Association (EdTA) needed to improve its online visibility and search rankings, since it was not ranking highly in search results and was missing opportunities to reach potential members. To expand its digital exposure as a thought leader, EdTA turned to Higher Logic and its online community platform.

Higher Logic helped EdTA launch the Theatre Education Community and keep it open to both members and non-members, creating a valuable hub for theatre educators and generating strong user content for search engines. The results were significant: a 1400% increase in organic keywords, a 309% increase in monthly SEO clicks, and a 900% increase in search ranking, while also helping EdTA attract new prospects, with 7K of 13K active community members not yet being members.

Educational Theatre Association

Allison Dolan

Chief Content Officer