Case Study: Educational Theatre Association achieves increased member engagement and satisfaction with Higher Logic

EdTA’s Online Community Energizes + Inspires Theatre Educators

The Educational Theatre Association (EdTA) faced a common challenge for niche educators: many theatre teachers work as lone departments with little peer support or professional development, leaving members feeling isolated and underserved. EdTA needed a scalable member benefit that would connect teachers, surface resources, and improve overall member satisfaction and experience.

EdTA launched the Theatre Education Community (public and built on Higher Logic) to provide 24/7 forums, a centralized resource library and automated engagement (notably a “We Miss You!” rule with a 13.5% conversion and a profile-picture prompt at 23.6%). Since 2014 the community has been continuously active (about 17 posts/day in 2018), driving organic traffic, improving staff efficiency and customer service, and becoming a top-rated member benefit that measurably boosted engagement and member satisfaction.

Educational Theatre Association

Ginny Butsch

Community Engagement Manager