Case Study: Dynamic Communities achieves 1,139% organic site traffic growth and 33% conference attendance increase with Higher Logic

Dynamic Communities Spurs Engagement and Conversation for Microsoft User Groups

Dynamic Communities, the administrative organization for more than 262,000 members of Microsoft application–focused user groups, faced a key challenge: members couldn’t connect between events and staff had only one-way communication channels, limiting feedback and ongoing engagement.

By implementing Higher Logic’s online community platform to manage multiple user groups, Dynamic Communities enabled peer-to-peer problem solving and sustained conversations—resulting in 28% year-over-year community growth, a 33% increase in annual conference attendance, and a 1,139% rise in organic site visits without any SEO investment.

Dynamic Communities

Andy Hafer

CEO