Case Study: Awardco achieves a customer-driven community with Higher Logic

Awardco - Customer Case Study

Awardco wanted to create a truly customer-driven community—a central hub for customers to connect and share ideas—but needed a way to build it with input from users rather than in isolation. Working with Higher Logic, Awardco focused on solving the common customer question, “What are other companies solving this?” while shaping a community that would feel natural and relevant.

Higher Logic helped support Awardco’s collaborative approach, which included a six-customer steering committee, a six-week beta with over 200 users, and ongoing feedback loops to refine the experience. The result was an overwhelmingly positive launch, stronger engagement, and a community that customers embraced because they helped build it from the ground up.

Awardco

Malachi Hopoate

Head of Client Education