Case Study: American Society of Association Executives achieves unified member engagement insights and revenue growth with Higher Logic

ASAE and Association Analytics Aim to Predict Engagement

ASAE, the Center for Association Leadership, faced fragmented member data across its AMS, email marketing and online community systems and couldn’t reliably track retention, satisfaction or cross-platform engagement. To solve this, ASAE partnered with Association Analytics to unify disparate data sources and bring community insights into a single analytics environment.

Association Analytics built a consolidated Acumen data platform and integrated Higher Logic’s Collaborate community via Activity Sync to provide near‑real‑time visualizations, automated conversation tracking and alerting for staff. The work made engagement actionable: community users with at least one activity per month generate 5× more revenue, event attendees show 6× more community activity, and renewing members have 50% more activity—enabling targeted outreach, faster responses to emerging issues (like GDPR) and a data‑driven approach to growing member engagement.

American Society of Association Executives

Reggie Henry

Chief Information & Engagement Officer