Case Study: Australian Medical Association Queensland achieves stronger member connection and actionable member insights with Higher Logic Community

AMA Queensland Uses Community To Connect In A Rapidly Changing World

The Australian Medical Association Queensland (AMA Queensland) is the state’s peak medical representative body, representing more than 9,630 Queensland doctors and medical students and using iMIS as its member database. With members spread across urban, rural and remote areas, the association lacked a central, private hub for communication and resources, leaving many members feeling disconnected from the association and one another.

Using Higher Logic Community and Strategic Services, AMA Queensland launched a private Members Only Community that protects privacy while enabling members to engage with peers, the association, and sponsors anytime. Integrated with iMIS for a 360-degree view of member data, the community became a new member benefit that delivers a single hub for information, direct insight into member concerns and trends, and stronger, member-driven engagement.

Australian Medical Association Queensland

Jane Schmitt

Chief Executive Officer