Case Study: Australian Human Resources Institute saves 360 hours of staff time by automating new member onboarding with Higher Logic

AHRI Saves 360 Hours Of Staff Time By Automating New Member Onboarding Campaign

The Australian Human Resources Institute (AHRI) is a nonprofit representing 20,000 HR professionals in Australia. After seeing declining engagement and negative exit‑survey trends, AHRI needed a more consistent, value‑focused communications strategy to show members what they’re entitled to and drive meaningful early engagement.

AHRI implemented automated onboarding drip campaigns with Higher Logic (integrated with their iMIS database), which saved 360 staff hours, $100,000 in print collateral and $11,000 in mailing costs. The program also boosted engagement—averaging an 18% email open rate and 3.4% click‑through rate, with one campaign exceeding 34%—and shifted communications toward personalized, relationship‑building interactions.

Australian Human Resources Institute

Alex Nugent

Digital Communications Coordinator