Case Study: Australian College of Nursing achieves higher email engagement with Higher Logic

ACN Tripled Email Engagement And Reduced Emails With Dynamic Newsletters

The Australian College of Nursing (ACN) wanted to improve member communications and reduce inbox overload, as multiple departments were sending up to three separate emails a week. Using Higher Logic’s marketing automation software, ACN aimed to personalize messaging, streamline outreach, and boost engagement.

Higher Logic helped ACN create a single weekly dynamic newsletter with targeted content blocks and story-level personalization based on member interests and attributes like region. The result was a 5% increase in open rates, a 6% increase in click rates, and 3x more clicks than industry benchmarks, while reducing email volume and improving member satisfaction.

Australian College of Nursing

Braden Hon

Digital Content Coordinator