Case Study: American Association for Respiratory Care (AARC) brings back 800 lapsed members with Higher Logic

AARC Brought Back 800 Lapsed Members with an Automated Win-Back Campaign

The American Association for Respiratory Care (AARC) struggled with lapsed members and needed a better way to improve renewals and reengage those members. AARC worked with Higher Logic using Higher Logic Thrive to evaluate lapsed membership and address the challenge of bringing members back.

Higher Logic implemented an automated, personalized win-back campaign that was tested and refined over time. The result was 800 lapsed members brought back, helping AARC improve its renewal strategy while saving staff time and deepening member engagement.

American Association for Respiratory Care

Sherry Milligan

Associate Executive Director