Case Study: American Association for Respiratory Care re-engages 800 lapsed members and recovers $64,000 in dues with Higher Logic

AARC Brings Back 800 Lapsed Members with Automated Win-Back Campaign

The American Association for Respiratory Care (AARC), a 52,000‑member nonprofit for respiratory therapists, faced stalled membership growth and a rising number of lapsed members—about 18,000 over 24 months—which threatened renewal revenue and engagement. Leadership prioritized recapturing former members as a faster path to growth than recruiting new ones.

AARC partnered with Higher Logic to deploy an automated, data‑driven win‑back campaign that segmented lapsed members (3–6 months vs. 7–24 months), personalized messaging, promoted continuing education and new member benefits, and used 10‑10‑80 testing to optimize subject lines and senders. The campaign reactivated nearly 800 members in 45 days, generating roughly $64,000 in dues and open rates of about 40% (recent lapsed) and 33% (7–24 months).

American Association for Respiratory Care

Sherry Milligan

Associate Executive Director