Case Study: National Recreation and Park Association achieves higher member engagement and easier resource discovery with Higher Logic Thrive

A New Resource Library And Renewed Sense Of Excitement NRPA’s Upgrade To Higher Logic Thrive

The National Recreation and Park Association (NRPA) wanted to refresh its popular member community, NRPA Connect, and make its resource library easier to use as engagement grew during the pandemic. Working with Higher Logic and its new Higher Logic Thrive product, NRPA aimed to improve member experience, modernize the community design, and showcase the value of membership more clearly.

Higher Logic helped NRPA relaunch NRPA Connect with improved navigation, a modern user experience, and a cleaner, more user-friendly document library of 4,000+ resources. The new community launch generated strong member excitement, re-engaged users who had not visited in a long time, and saved staff time by using automation and community archives for processes like awards management.

National Recreation and Park Association

Michael Biedenstein

Volunteer and Awards Manager