Case Study: (AACSB) The Association to Advance Collegiate Schools of Business achieves richer member insights and greater efficiency with Higher Logic Activity Sync

A Century-Old Association Committed to Online Community and Data Analysis

(AACSB) The Association to Advance Collegiate Schools of Business is a century-old global association serving 1,600 organizations and 40,000 individuals across 100 countries. With a small staff, AACSB needed to modernize member engagement—moving from email listservs to a secure online community—and find a practical way to surface and act on the large volumes of member activity data being generated.

AACSB launched The Exchange on the Higher Logic platform and adopted Activity Sync to integrate community activity with their AMS (Abila NetFORUM), enabling automatic data synchronization and an engagement “A‑Score.” The result: faster, more accurate insights (including unexpected high faculty engagement at 32% and rising corporate rep activity), reduced manual reporting, better-informed outreach and product planning, and capacity to pursue larger business‑intelligence initiatives.

Association to Advance Collegiate Schools of Business

Jena Coffie

Manager, Member Engagement