Case Study: Professionals Australia achieves record membership growth and improved retention with Higher Logic

Professionals Australia Reaches New Levels Of Growth With Automated Email Campaigns

Professionals Australia, a national member association serving diverse professional groups, faced a personalization problem: with more than 40 distinct member segments and limited technology and staff, they were forced to send one-off emails or the same content to everyone, making recruitment, onboarding, and engagement inefficient.

By integrating their AMS (iMIS‑ASI) with Higher Logic’s Communications platform, they launched automated, segment-specific email journeys for onboarding and engagement, enabling data-driven personalization and optimization. The result was the organization’s strongest recruitment year and highest retention in five years—21% overall membership growth and a 12.5% drop in resignations (with a 25% membership increase and 15% decline in resignations among members under 35).

Professionals Australia

Stephen Gargano

Director - Member Engagement