Case Study: American Staffing Association achieves 23% more posts and 126% more views per post with Higher Logic’s Strategic Services

ASA Leveled Up Community Engagement with Higher Logic Services

The American Staffing Association (ASA), the voice of the U.S. staffing and recruiting industry, wanted to boost engagement in a seven-year-old Higher Logic community that had untapped potential. Lacking bandwidth and a refreshed strategy, ASA sought outside help to revitalize processes and better leverage platform features.

Partnering with Higher Logic’s Strategic Services and a dedicated community manager, ASA adopted new features (like automation rules) and revamped workflows to nurture member participation. In the 18 months since, posts rose 23%, views per post increased 126%, and replies per post grew 94%, demonstrating markedly higher engagement.

American Staffing Association

Diana Mertz

Senior Director of Councils and Member Engagement