Case Study: Rinker Boats achieves dramatic increase in customer engagement with Higher Logic Vanilla

Why Rinker Boats Chose Vanilla Forums for its Community Revamp

Rinker, a long-established boat manufacturer, needed to replace an aging owners-club forum as customers were migrating to independent boating communities. After an exhaustive search for a simple, stable, and easy-to-moderate solution, Rinker chose Higher Logic Vanilla (using the Vanilla Forums platform) to modernize its online owners’ community and bring conversations back to their domain.

Higher Logic Vanilla migrated Rinker’s forum quickly and enabled modern features—easy sign-up, image sharing, intuitive commenting, and robust admin reporting—leading to a dramatic lift in activity: in the first three months on Vanilla Forums Rinker recorded more engagement and page views than in the previous three years. The platform also improved moderation, SEO, and customer-service touchpoints, giving Rinker better insights and the ability to respond directly to owners.

Rinker

Steve Rosenberg

Chief Content Officer