Case Study: Endurance Nation achieves a 15% boost in participation, longer sessions, and reduced Facebook exits with Higher Logic Vanilla

Vanilla’s Community Forum Software Wins the Race for Endurance Nation

Endurance Nation, a large online community for endurance athletes, was held back by an outdated DNN/Active Forums platform that delivered poor mobile UX, lacked features like video, required heavy maintenance, and drove members to Facebook. To modernize their community and reduce operational overhead, they turned to Higher Logic Vanilla (Vanilla Forums).

Higher Logic Vanilla migrated 10 years of forum data to its hosted Vanilla platform and delivered a mobile-friendly, search-optimized community that eliminated the need for a part-time developer and let the team refocus on members. The vendor’s solution produced clear results: community participation rose 15%, average time on site increased to about 20 minutes per visit, Facebook exits fell 27%, website visits grew 15%, and Endurance Nation saw improved retention and reduced churn.

Endurance Nation

Patrick McCrann

Founder