Case Study: En Masse Entertainment achieves spam-free, scalable game communities with Higher Logic Vanilla

Using Vanilla allows En Masse Entertainment to get new game forums up with lightning speed and iterate on the fly

En Masse Entertainment, the Seattle-based publisher best known for the MMO TERA, struggled first with a third‑party platform that couldn’t stop spam and then with an expensive in‑house forum that drained developer resources. Seeking a customizable, managed solution, En Masse selected Higher Logic Vanilla and its Vanilla Forums offering for moderation tools, mobile support, multi‑language features and backend integration.

Higher Logic Vanilla launched En Masse’s new community in one week and delivered measurable gains: spam became a non‑issue, moderation staffing dropped from two–three paid staff to trusted community moderators, and En Masse can now spin up new game forums in days instead of months (their in‑house build previously took ~6 months). The managed Vanilla Forums also proved far more cost‑effective (running 30 forums through Vanilla cost about the same as En Masse supporting one internally), increased peer‑to‑peer traffic around content launches, and enabled faster developer/player interaction.

En Masse Entertainment

Mark Geller

Technical Producer