Case Study: GPS and Geolocation Technology Provider achieves rapid 1‑month migration, lower costs and a customizable global community with Higher Logic Vanilla

Mapping the Journey to a Better Community Experience

GPS and Geolocation Technology Provider, which supplies maps, navigation and traffic APIs to millions and major automakers and cities, had tried two prior community vendors that failed on cost and customizability. Seeking a flexible, feature-rich platform that supported self-service, multilingual reporting and moderator control, they chose Higher Logic Vanilla and its Vanilla community platform to realize their vision.

Higher Logic Vanilla migrated 15 years of data and nearly half a million members in one month and delivered features like flexible gamification, a unique “sink” moderation tool, and consolidated community reporting. The new Vanilla platform boosted engagement and outcomes—10% decrease in bounce rate, 94% of questions receiving responses (with 44% accepted answers) and a 15% increase in organic traffic—while giving the GPS and Geolocation Technology Provider the customization and cost-efficiency they needed.