Case Study: HeatingHelp.com doubles monthly traffic and eliminates maintenance headaches with Higher Logic Vanilla

How Vanilla Helped HeatingHelp.com Stay Hot

HeatingHelp.com, run by Dan Holohan, is a long-running online community for heating professionals that relied on a custom-built bulletin board since 1997. As the site grew, the aging software became fragile, hard to update, and unable to deliver requested features—putting the community and the business at risk—so HeatingHelp.com partnered with Higher Logic Vanilla to migrate to and customize the Vanilla Forums platform.

Higher Logic Vanilla built a branded Vanilla board, migrated the site’s extensive posts and photos, and quickly addressed early issues to deliver a seamless experience. The move doubled monthly traffic to about 250,000 visitors (with days peaking at 20,000), attracted more advertisers, freed HeatingHelp.com from daily maintenance worries, and improved site performance and member satisfaction—all credited to Higher Logic Vanilla’s implementation and support.

HeatingHelp.com

Dan Holohan

Owner