Case Study: Lulu achieves 63% more unique visitors and 34% more page visits with Higher Logic Vanilla

How Lulu Press Helped its 1.5+ Million Community Members Finally Find What They’ve Been Looking For

Lulu, the online self-publishing platform with over 1.5 million community members, faced a legacy forum that had become cluttered and hard to navigate after years of feature creep. After a three-year search for a replacement, Lulu selected Higher Logic Vanilla (Vanilla) to restore the simplicity and scale their community required and to better surface help content for authors.

Higher Logic Vanilla migrated Lulu’s 1.5M+ members and hundreds of thousands of discussions without data loss or service interruption, overcoming export restrictions and rebuilding a branded, easy-to-use forum. The Vanilla-powered community drove a 63% increase in unique visitors and a 34% increase in page visits, helping more users find answers in the forum and reducing support burdens for Lulu.

Lulu

Paul Hobday

Technical Writer