Case Study: King achieves a 145% boost in community engagement with Higher Logic Vanilla

How King Doubled Their Community Engagement

King, the mobile game developer behind hits like Candy Crush with over 200 titles and 268 million monthly active users, was saddled with a custom, support-focused community that delivered poor engagement, low retention, limited customization and weak analytics. Looking for a branded, flexible solution, King chose Higher Logic Vanilla for its technical expertise and ability to tailor community and gamification features.

Higher Logic Vanilla migrated King’s community smoothly and implemented a customizable platform—introducing gamification (leaderboards, badges, avatars, reactions), ideation tools, improved analytics and a revamped superuser program to enable peer-to-peer support. The outcome was immediate and measurable: a 145% increase in posts, a 100% increase in superuser contributions, reduced support ticket volume, and substantially higher long-term engagement and retention.

King

Graham Henderson

Associate Director of Player Community