Case Study: Autocab achieves outstanding customer experience and scalable support with Higher Logic Vanilla

How Autocab leverages online community to provide an outstanding customer experience

Autocab, the world’s largest supplier of booking and dispatch systems powering more than 1,500 companies, needed to improve its customer‑service reputation as it transitioned to SaaS and wanted a way to publicize its roadmap, capture customer needs, and document feature requests. Autocab selected Higher Logic Vanilla (Vanilla Forums) to deliver an online community platform, including the ideation module, a customizable forum, and knowledge‑base capabilities.

Higher Logic Vanilla implemented a Vanilla Forums community with the ideation module for submitting and voting on ideas, a customizable support forum, and a scalable knowledge base. The solution let Autocab document and prioritize feature requests, improve support and customer experience for its beta group, and rapidly add a knowledge base — giving Autocab clearer insight into customer needs and a community platform ready for broader rollout.

Autocab