Case Study: Atkins achieves a healthier, more engaged community with Higher Logic Vanilla

How Atkins Built a Healthier Community

Atkins, the nutrition company behind the Atkins diet, faced a community platform that reflected poorly on their brand—suffering from poor mobile usability, spam, trolls and an overall bad user experience. Marketing and community moderators Don Freidkin and Jacky Miller chose Higher Logic Vanilla’s community platform and Success Team to replace the legacy system and restore a usable, brand-appropriate space for Atkins members.

Higher Logic Vanilla implemented a modern, mobile-friendly community with advisory support from its Success Team, giving moderators practical techniques for handling trolls and building engagement. The result: simpler moderation and greater administrator efficiency, mobile access and gamification that boosted member delight, and a noticeable shift from negative chatter to educational, supportive conversations focused on the Atkins lifestyle—helping members stay motivated and achieve their goals.

Atkins

Don Freidkin

Moderator and Administrator