Case Study: Acer achieves a 4x boost in ROI with Higher Logic Vanilla

How Acer’s Community Refresh Led to a 4x Boost in ROI

Acer, one of the world's largest PC makers and owner of the Predator gaming sub-brand, was paying outrageously high fees for a community platform that didn’t include basic features like ideation, gamification, or badges—forcing the team to build solutions themselves and ballooning their marketing costs. Acer selected Higher Logic Vanilla’s community platform and migration services to get those features out of the box at an affordable price.

Higher Logic Vanilla migrated Acer’s large community with minimal disruption, delivered built-in ideation, gamification, and badges, and improved engagement (more replies and topics solved). The switch cut platform costs and drove a 4x boost in ROI, with surveys showing nearly 40% of visitors find a meaningful answer after the move.

Acer

Brad Bilven

Senior Program Manager