Case Study: Miniclip achieves rapid community growth and faster support with Higher Logic Vanilla

How a thriving Facebook community benefited from a player forum

Miniclip, a leading developer of mobile and online games whose 8 Ball Pool™ reaches millions of players, needed a scalable space for deeper, longer-lived discussions, player-to-player coordination and reliable feedback that their fast-moving Facebook page couldn’t provide. To solve this, Miniclip partnered with Higher Logic Vanilla, deploying a dedicated Vanilla forum platform to give serious fans a place to share tactics, arrange match-ups and report issues.

Higher Logic Vanilla’s forum solution enabled threaded, long-form conversations and direct interaction with Miniclip’s community team; in just over a month the 8 Ball Pool forum grew to more than 20,000 users and averaged roughly 40,000 pageviews per day. The result: higher-quality guides and how‑tos, faster bug reporting and resolution, and a sustainable channel for community events and ongoing engagement that wasn’t possible on social media alone.

Miniclip

Ben Meakin

Community Manager