Case Study: Home Franchise Concepts strengthens website collaboration and launches Concrete Craft on time with HGS Digital

Tapping into Diverse Customer Segments Through Website Restructuring

Home Franchise Concepts, a leader in the home services industry, faced a challenge in developing a new website for its Concrete Craft brand. They needed to determine if their existing Ektron web platform was suitable and required an unbiased expert review to ensure the project would be completed on time. They turned to the consulting services of HGS Digital to address these critical questions about their platform and internal processes.

HGS Digital implemented a consultative approach, conducting interviews that revealed the core issue was a communication gap between the IT and marketing departments. By facilitating a collaborative session, HGS Digital helped the teams establish a new, effective working partnership. The solution resulted in the Concrete Craft website being completed successfully and on time. HGS Digital’s engagement gave the IT department new confidence in their platform, saved development time through the re-purposing of existing work, and established a lasting framework for future projects that enhances the company's bottom line.

Home Franchise Concepts