Case Study: a financial institution boosts engagement and honors the armed forces with HGS Digital’s campaign microsite

Integrating Marketing Campaigns to Improve the Overall Customer Experience

The financial institution engaged HGS Digital to develop a campaign for India's 75th Independence Day, aiming to honor the Indian army and strengthen customer relationships. The challenge was to create a meaningful, integrated initiative that would mobilize public participation and generate significant engagement across multiple channels.

HGS Digital developed a comprehensive digital solution, creating a microsite where citizens could apply for special accounts and share video messages for the armed forces. The campaign, amplified by a celebrity video and print ads, successfully aggregated content from social media and offline kiosks. As a result, the #ThankYouFauji campaign trended nationally, garnering over 50 million social media impressions, 2 lakh microsite visits, and 40 lakh video views. HGS Digital's managed cloud services also empowered the client to reduce their total cost of ownership while achieving their digital transformation goals.