Case Study: MoneyGram International improves customer satisfaction with HGS Digital's localized email and SMS communications framework

HGS Digital Helps MoneyGram Localize and Personalize Emails to Improve Customer Experiences

MoneyGram International Inc., the second largest money transfer provider in the world, needed a better way to localize and personalize the many email and SMS notifications sent to customers across 200 countries. Its challenge was to communicate in each customer’s preferred language while still maintaining consistent business messaging, and HGS Digital was brought in to help.

HGS Digital implemented a communications framework using Oracle WebCenter Sites CMS to manage localized and personalized email and SMS content based on language, location, and other locale-specific preferences. The solution gave business users greater control over templates and content, and MoneyGram reported a 60% increase in customer satisfaction after launch, along with improved customer experiences and lower TCO through a managed cloud delivery model.

MoneyGram International Inc