Case Study: Northwestern Medicine achieves streamlined brand management with HGS Digital and Oracle WebCenter Sites

Creating New Digital Experiences Using Oracle Webcenter Sites

Northwestern Medicine required a one-stop digital solution to unify its brand identity across its clinical, research, and academic pursuits. The challenges included creating a centralized hub for brand collateral, defining a clear strategy, and reducing the internal manual processes for their marketing team. HGS Digital was engaged to address these needs using Oracle WebCenter Sites.

HGS Digital implemented a new microsite using Oracle WebCenter Sites 11g to serve as a unified access point for brand assets and guidelines. The solution provided an easy-to-use system for content management, increased self-service for users, and incorporated secure access for employees and partners. This empowered Northwestern Medicine to reduce its total cost of ownership and achieve its digital transformation goals with improved customer experiences.

Northwestern Medicine