Case Study: Pella increases sales leads with HGS Digital's WebCenter CMS transformation

Creating a Customer-Focused Content Management System (CMS) to Increase Sales Leads

Pella, a window and door manufacturer, faced challenges with a slow, developer-focused content management system that hindered campaign speed and online appointment conversions. They also struggled with a lack of personalization and overspending on paid traffic. To address this, they partnered with HGS Digital to migrate from SharePoint to Oracle WebCenter Sites for a more maintainable and targeted platform.

HGS Digital implemented a comprehensive solution including a discovery workshop, technical design, and the full integration of WebCenter Sites and WebCenter Content. This shifted Pella to a business user-focused CMS, empowering their team and improving the digital experience. The project successfully reduced the total cost of ownership and set the foundation for increased sales leads and improved customer personalization.

Pella