Case Study: a leading business process management company accelerates lead generation with HGS Digital and Amazon Connect

Building a Lead Generation Contact Center Solution with Amazon Connect

The client, a leading business process management company, required a rapid, cost-effective solution to centralize its US sales team's lead generation efforts. Facing a tight 14-day deadline, they needed to establish a new offshore contact center in the Philippines with a telephony platform capable of providing region-specific US numbers, intelligent call routing, and full call recording. HGS Digital was engaged to address these urgent business challenges.

HGS Digital implemented a cloud-based contact center solution using Amazon Connect. This included creating intelligent contact flows to route calls based on the region dialed, setting up call recording, and integrating with Salesforce for lead management. The project was completed in just one day, drastically reducing the typical setup time and eliminating all upfront capital investment for the client. The pay-per-use model of Amazon Connect provided significant cost savings and scalable, economical operations, allowing the leading business process management company to accelerate its time to market and improve its sales processes.